Pensacola, FL | October 19, 2024
Pensacola’s District 5 City Council race is heating up. With Councilwoman Toni “Teniadé” Broughton fighting to keep her seat, newcomer Jenori Burroughs has stepped into the ring. But this isn’t just a routine election—it’s a choice between experience and fresh perspectives. So, District 5 voters, who do you want representing you on the City Council?
Why Jenori Burroughs Stepped Up
For Jenori Burroughs, the decision to run wasn’t about chasing politics. It was about walking her neighborhood—literally—and seeing the issues firsthand.
“There were so many,” Burroughs says, “It started off with the bushes in the median. They weren’t being maintained like they should be. I walk every morning and evening, and I kept noticing the same problems—drainage issues, sidewalks needing repair, areas without sidewalks altogether.”
Burroughs didn’t just observe. She got involved, joining the Eastside Neighborhood Improvement Association and attending City Council meetings. It wasn’t long before she realized the best way to fix these issues was to step up and lead.
Facing an Incumbent Who Relies on Relationships
Councilwoman Broughton has made it clear that her strength lies in her relationships with fellow council members. It’s what she believes gives her an edge. Burroughs doesn’t disagree, but she has her own plan.
“Relationship building is crucial in any role. I’ve been attending city council meetings, neighborhood association meetings—not just for my area, but all over District 5,” Burroughs says. “I believe collaboration is key, and I’m ready to bring a fresh voice to the council while supporting my neighbors.”
And Burroughs is no stranger to teamwork. Her experience in healthcare IT means she’s constantly working with new teams, new people, and learning to adapt quickly. She sees those skills translating into effective governance.
The Money Factor: Is Fundraising a Measure of Support?
While Broughton has leaned on her established relationships, Burroughs has been doing the groundwork—and it’s paid off, literally. She’s raised significantly more money than the incumbent, which, to her, signals something bigger.
“For me, raising funds consistently shows that people believe in me. People know my name now, and they see that I’m serious about making a difference in District 5,” Burroughs explains.
But Burroughs isn’t just about the money. She’s about earning trust and proving herself, one conversation at a time.
Attainable Housing, Not Just Affordable Housing
Burroughs doesn’t like the term “affordable housing.” For her, it’s about more than affordability—it’s about attainability.
“Housing has to be attainable before it can be affordable,” Burroughs says, pointing to the reality of Pensacola’s housing market. “If you’re making $35,000 a year, which is the median income in Eastside, how can you afford a new home being built for $200,000?”
Burroughs wants the council to push for tax breaks and incentives to encourage developers to build homes that people can actually attain. And she’s clear that homelessness and housing insecurity must be part of the conversation.
“We can’t talk about housing without considering our unhoused neighbors. Everyone deserves the dignity of stable housing,” Burroughs emphasizes.
Healthcare Experience Bringing Value to Local Government
With a background in healthcare IT, some might wonder how Burroughs’ expertise translates to city government. Her response is simple: the skills are universal.
“I manage teams, drive projects to successful outcomes, and mentor others. These are skills that directly apply to city initiatives,” Burroughs says confidently. “I’m committed to promoting equity, diversity, and inclusion, both in healthcare and in my community work. And I’ll bring that same commitment to District 5.”
From organizing health fairs to advocating for better mental health services for the homeless, Burroughs sees opportunities for the council to integrate healthcare initiatives into broader city planning.
Engaging the Community: Her Plan to Stay Connected
Burroughs knows that communication is key. She’s not interested in top-down decision-making—she’s interested in hearing from the people.
“I’ve thought about holding town halls, but I believe showing up in the community is what matters most,” Burroughs says. “I want to walk the neighborhoods, attend meetings, and make sure I’m accessible. Transparency is non-negotiable.”
She’s also aware of the challenges in reaching everyone, particularly seniors. While social media and surveys may work for some, Burroughs wants to find better ways to ensure all voices are heard.
Why Burroughs? Her Final Word
When asked what sets her apart from Councilwoman Broughton, Burroughs takes a deep breath before answering.
“I offer a fresh perspective and a commitment to true community engagement,” Burroughs says. “I’m focused on innovative solutions and transparency. District 5 needs someone who listens and acts. Together, we can build a brighter future.”
For Burroughs, it’s not about maintaining the status quo. It’s about pushing for more—and doing it with the people’s input every step of the way.
The Decision is Yours, District 5
As the election draws closer, the choice for District 5 voters becomes clear: stick with the established leadership or choose someone with fresh ideas, a commitment to transparency, and a vision for attainable housing, community safety, and a stronger future.
The question remains: who do you want representing District 5?