Pensacola, FL | October 19, 2024
Pensacola’s District 5 City Council race is heating up. With Councilwoman Toni “Teniadé” Broughton fighting to keep her seat, newcomer Jenori Burroughs has stepped into the ring. But this isn’t just a routine election—it’s a choice between experience and fresh perspectives. So, District 5 voters, who do you want representing you on the City Council?
Why Jenori Burroughs Stepped Up
For Jenori Burroughs, the decision to run wasn’t about chasing politics. It was about walking her neighborhood—literally—and seeing the issues firsthand.
“There were so many,” Burroughs says, “It started off with the bushes in the median. They weren’t being maintained like they should be. I walk every morning and evening, and I kept noticing the same problems—drainage issues, sidewalks needing repair, areas without sidewalks altogether.”
Burroughs didn’t just observe. She got involved, joining the Eastside Neighborhood Improvement Association and attending City Council meetings. It wasn’t long before she realized the best way to fix these issues was to step up and lead.
Facing an Incumbent Who Relies on Relationships
Councilwoman Broughton has made it clear that her strength lies in her relationships with fellow council members. It’s what she believes gives her an edge. Burroughs doesn’t disagree, but she has her own plan.
“Relationship building is crucial in any role. I’ve been attending city council meetings, neighborhood association meetings—not just for my area, but all over District 5,” Burroughs says. “I believe collaboration is key, and I’m ready to bring a fresh voice to the council while supporting my neighbors.”
And Burroughs is no stranger to teamwork. Her experience in healthcare IT means she’s constantly working with new teams, new people, and learning to adapt quickly. She sees those skills translating into effective governance.
The Money Factor: Is Fundraising a Measure of Support?
While Broughton has leaned on her established relationships, Burroughs has been doing the groundwork—and it’s paid off, literally. She’s raised significantly more money than the incumbent, which, to her, signals something bigger.
“For me, raising funds consistently shows that people believe in me. People know my name now, and they see that I’m serious about making a difference in District 5,” Burroughs explains.
But Burroughs isn’t just about the money. She’s about earning trust and proving herself, one conversation at a time.
Attainable Housing, Not Just Affordable Housing
Burroughs doesn’t like the term “affordable housing.” For her, it’s about more than affordability—it’s about attainability.
“Housing has to be attainable before it can be affordable,” Burroughs says, pointing to the reality of Pensacola’s housing market. “If you’re making $35,000 a year, which is the median income in Eastside, how can you afford a new home being built for $200,000?”
Burroughs wants the council to push for tax breaks and incentives to encourage developers to build homes that people can actually attain. And she’s clear that homelessness and housing insecurity must be part of the conversation.
“We can’t talk about housing without considering our unhoused neighbors. Everyone deserves the dignity of stable housing,” Burroughs emphasizes.
Healthcare Experience Bringing Value to Local Government
With a background in healthcare IT, some might wonder how Burroughs’ expertise translates to city government. Her response is simple: the skills are universal.
“I manage teams, drive projects to successful outcomes, and mentor others. These are skills that directly apply to city initiatives,” Burroughs says confidently. “I’m committed to promoting equity, diversity, and inclusion, both in healthcare and in my community work. And I’ll bring that same commitment to District 5.”
From organizing health fairs to advocating for better mental health services for the homeless, Burroughs sees opportunities for the council to integrate healthcare initiatives into broader city planning.
Engaging the Community: Her Plan to Stay Connected
Burroughs knows that communication is key. She’s not interested in top-down decision-making—she’s interested in hearing from the people.
“I’ve thought about holding town halls, but I believe showing up in the community is what matters most,” Burroughs says. “I want to walk the neighborhoods, attend meetings, and make sure I’m accessible. Transparency is non-negotiable.”
She’s also aware of the challenges in reaching everyone, particularly seniors. While social media and surveys may work for some, Burroughs wants to find better ways to ensure all voices are heard.
Why Burroughs? Her Final Word
When asked what sets her apart from Councilwoman Broughton, Burroughs takes a deep breath before answering.
“I offer a fresh perspective and a commitment to true community engagement,” Burroughs says. “I’m focused on innovative solutions and transparency. District 5 needs someone who listens and acts. Together, we can build a brighter future.”
For Burroughs, it’s not about maintaining the status quo. It’s about pushing for more—and doing it with the people’s input every step of the way.
The Decision is Yours, District 5
As the election draws closer, the choice for District 5 voters becomes clear: stick with the established leadership or choose someone with fresh ideas, a commitment to transparency, and a vision for attainable housing, community safety, and a stronger future.
The question remains: who do you want representing District 5?
As a Senior Resident of District 5, I have been impressed and grateful for Jenori’s support in my community. She has inspired me to be a part of the Neighborhood Group and to be more involved in what is being done in District 5. On a personal level, she has assisted me in many ways as an 76 year old to get a better understanding of several issues affecting our neighborhood. Having done this without complaint and compensation is a huge benefit to my neighborhood and me. She understands how important it is to interact with Residents and follow through with action. She also respects the contributions by Legacy Families who have sustained our neighborhood, so that we are not overlooked by the gentrification taking place around us. A “ For The People “ commitment is what we all need during this Era of donors being considered before the Citizens who voted 🗳️ to put in office. SHE SEES and HEARS US.
Lastly, her campaign outreach to residents who have very limited knowledge and access to information is exemplary ‼️
Jenori Burroughs
I’m not a resident in the 5th district but I wish I was now…I know this Lady personally because she’s my baby sister the 7th of seven. I watched Jenori grow up & no matter what obstacles tried to get in her way she persevered & reached her endeavors with help from her tribe. When she commits to something she stick to it & because of that here we are now she’s out here to make a difference in her community. I got out to do my part in trying to help her & if I didn’t believe in her & her drive I wouldn’t have done it. I believe in her & stand up for her. Jenori has always been smart & so to see my sister in this way it does my heart good. She’s going to make a difference in district 5 & Pensacola has already started. She’s committed herself to the process of doing what needs to be done & won’t quit on herself or district 5. You guys are blessed to have her stand up for you!…So pls vote for Jenori so 5 can strive.
Jenori Burroughs-Very passionate, knowledgeable and hands on which is what district 5 needs with its current transitions and transformations. You look up one day and everything around you has transitioned without your knowledge. Jenori is informative and makes sure information is out there for us( district 5)to be active participants while keeping q of changes in our community. She gives fresh perspective for bringing in new ideas as well as preserving and incorporating historical
sections of district 5. Her energy for campaign outreach is outstanding and a step above.